Imvibe Mocktail Co.
Branding + Web
M!OH,HELLO.
I’m Morgan Smith. You can call me Sunny.
Have your messmeet Morgan.
Competing priorities. Disconnected tools. Everyone has notes.
Click to see how I bring it together.
Direction
Scattered research
A vague brief
Competing priorities
Systems
A fragmented brand
Disconnected tools
Too many cooks
Delivery
A looming deadline
Feedback everywhere
Too many handoffs
A few familiar problems.
Keep going ↓THE SUNNY CYBORG IN SUMMARY →
Girl’s Got Range.
I build brands people remember and experiences people actually want to use. Identity, campaigns, websites, product storytelling, motion, content systems — I’m usually connecting the big idea to the thousand little decisions that make it feel intentional.
I’ve shaped 500+ brands and hundreds of digital experiences, but I’m still the person obsessing over the headline, the hierarchy, the pacing and, yes, the kerning.
I’m a designer who likes knowing how the thing actually works. I move comfortably between UX, websites, custom WordPress builds, plugins, integrations, technical specs, AI workflows and the systems sitting underneath the polished front end.
I translate between creative, business and development teams, turn messy requirements into something buildable, and usually find a way to make the technology less annoying for the person who has to use it.
I’m very good at walking into a pile of moving parts and turning it into a system.
I scope projects, set priorities, map workflows, document decisions, build repeatable processes and keep creative, technical and business teams pointed in the same direction. The goal is not more process. It’s fewer dropped balls, cleaner handoffs and work that can actually move forward without constant rescue.
Location:
Indianapolis, INWork Style:
Remote + HybridExperience:
15+ YearsClient Rating:
5.0 ★★★★★Total Brands Created:
500+Total Websites Designed:
300+Design
Brand
UX / UI
Build
Motion
Search
Data
Systems
The Fancho
Product Development + Brand Strategy
Walker's Homestead
Branding + Packaging + Web
Sunny Marmalade
Brand Management
Gothicc Fitness
Branding + Web
Emma
Book Design
Bad Dagger
Event Poster Design
Call of the Wild
Book Design
First Trip Around the Sun
Invite + Event Design
Porch Pizza
Web + Animation
The Invisible Man
Book Design
Miller Family Dentistry
Full Brand Development
Secret Agent
Book Design
Sunny Marmalade
Performer Branding
Persuasion
Book Design
Esthetician Day Spa
Brand + Web
Miller Family Dentistry
Brand Board • Presentation • Web
The Secret Garden
Book Design
The Fancho
Investor + Product Presentations
Where Words Ignite Worlds
Magazine + Website
Dagger's Ball
Event Poster Design
The Secret Garden
Book Design
Let's Play Dress Up
Invite + Event Design
Emma
Book Design
The Life of Alulu
Author Branding + Marketing System
The Wind in the Willows
Book Design
Two Minutes in Indiana
Album Design
Sense + Sensibility
Book Design
Audrey Usina
Resume + Website
Hannah's
Event Poster
The Life of Alulu
Web UX Design
King Solomon's Mines
Book Design
Good People Good Times
Festival Branding + Marketing Design
Call of the Wild
Book Design
The Life of Alulu
Mobile UX Design
Emma
Book Design
Hannah's
Event Poster
Life of Alulu
Comprehensive Brand Guide
The Wind in the Willows
Book Design
CAREER IMPACT →
BRAND CLARITY
500+
- Brands + Visual Systems
- Research + Positioning
- Identity + Guidelines
- Launch + Rebrand Strategy
- Packaging + Marketing
- Reusable Brand Systems
- Voice + Messaging
- Creative Direction
- Brand Management
DIGITAL DELIVERY
300+
- Websites + Experiences
- UX/UI + Customer Journeys
- Responsive Development
- Learning + Commerce
- Plugins + Internal Hubs
- Content + Workflow Systems
- SEO + Site Performance
- Analytics + Optimization
- Accessibility + Usability
STRATEGY INTO ACTION
15+
- Years in Creative + Product
- Brand + Product Leadership
- Physical + Digital Products
- Research + Engineering
- Cross-Functional Delivery
- Requirements → Prototypes
- Creative Operations
- Scoping + Prioritization
- Documentation + Training
CREATIVE + DIGITAL →
Brand + Identity
Research, positioning and visual identity that give brands a clear direction and a recognizable voice.
Creative Direction
Creative vision that keeps brands, campaigns and teams connected, from the first concept to launch.
Product Strategy
Research and requirements that turn business needs into priorities and products people want to use.
Product Design
Features, specs and engineering collaboration that connect physical products with digital experiences.
Web + E-commerce
Responsive websites, online shops and learning platforms that look sharp and work for real people.
UX + User Journeys
Interfaces and customer journeys that make the next step clear, useful and easy to act on.
Software + Systems
Client hubs, custom plugins and software that connect information, simplify decisions and daily work.
AI + Prototyping
Research, build and test ideas with AI and rapid prototypes, so the useful ones move forward faster.
Campaign Strategy
Content and channel strategy that give campaigns a clear message, a consistent voice and real purpose.
Video + Motion
Animation, video editing and audio that give stories the right rhythm and a reason to keep watching.
Editorial + Print
Books, packaging and print that carry a brand off the screen and into something people can hold.
Technical Writing
Specs, manuals and presentations that make complex products easier to build, understand and use.
PROFESSIONAL EXPERIENCE.
FOUNDER + DIRECTOR | BRAND + DIGITAL SYSTEMS
Lead a creative and digital consultancy spanning brand strategy, UX, websites, custom plugins, client workspaces and workflow tools. Translate business needs into scoped projects, reusable systems and practical digital experiences, using AI-assisted research and development where useful. → View Website
DIRECTOR OF BRAND + CREATIVE STRATEGY | PRODUCT DESIGN + ENGINEERING
Helped engineer a smart wearable poncho with three independently controlled heating zones and a companion app. Defined functionality, technical specifications, product documentation and user journeys, connecting physical-product decisions with engineering, brand and business requirements. Developed investor and launch materials for consumer and white-label sports markets. The venture did not reach market after funding fell through. → View Case Study
LEAD PROJECT MANAGER — MIDWEST REGION | PRODUCT DEVELOPMENT + ENGINEERING
Led Midwest project planning and contributed to product development and engineering for connected water-monitoring technology. Researched water quality, IoT sensors and system requirements across healthcare facilities, HVAC and municipal applications. Developed technical specifications and documentation, coordinated stakeholders and deliverables, and supported deployment and launch planning. → View Case Study
VISUAL DESIGN DIRECTOR
Directed the brand, visual systems, website, presentations, manuals and video around a complex IoT product. Translated sensor data, infrastructure concepts and technical requirements into clear materials for operators, facilities, municipalities and investors.
CREATIVE + DIGITAL LEADERSHIP.
DESIGN DIRECTOR | WEB3 UX | BRAND MANAGER
Directed brand systems, Web3 UX and digital experiences across concurrent venture initiatives. Connected product and business goals with design, development and marketing, translating technical concepts into clear interfaces, presentations and launch materials. Coordinated priorities and creative delivery across teams. → View Website
CREATIVE DIRECTOR | UX/UI | BRAND MANAGER
Led brand, UX/UI, web and digital communication for startup and emerging-technology ventures. Turned early concepts into positioning, customer journeys and usable digital experiences, aligning creative work with product direction, technical constraints and business needs.
OFFICE MANAGER | CREATIVE + MARKETING
Combined office management with creative and marketing delivery, connecting day-to-day business needs with the studio's digital presence. Managed website updates, SEO, email, social media and promotions, and created print and digital materials to support customer communication and studio operations.
ART DIRECTOR | BRAND + PACKAGING DESIGN
Directed brand, packaging and marketing design for an independent bookseller. Created newsletters, advertising, retail collateral and customer communications, maintaining a consistent visual identity across print, packaging and digital touchpoints.
Receipts.
01–03 / 14
THE SUNNY CYBORG01 / 14
Cameron ReelFormer Creative Partner
IN THEIR WORDS
Morgan makes herself indispensable to any organization. Her willingness to not only utilize her own artistic and organizational mastery for her own creative endeavors, but to make our vision her vision and proceed accordingly is unmatched. From the smallest task to enormous event-production level projects and everything in between, she meets all of these challenges with fervor and professional grace. She is creative, has excellent taste, and has an unmatched work ethic.
END OF RECEIPT✳
THE SUNNY CYBORG02 / 14
Jennifer KimFormer Creative Partner
IN THEIR WORDS
I worked with Sunny for over 10 years as my sole designer and trusted creative partner. She has a rare ability to see the big picture without losing the details, bringing strategy, design and technology together to make complex ideas clear and achievable. I trusted her from concept through execution, and she consistently made the work stronger.
END OF RECEIPT✳
THE SUNNY CYBORG03 / 14
Luke FeererBar Owner
IN THEIR WORDS
She's committed to meeting her deadlines and always impresses me with her deliverables. She's very artistic...blows me away with every design, but she's gifted on the business end too. She never gets in over her head in terms of workload, she's very honest about what's doable and what's not in terms of deadlines, etc. I just couldn't be happier as a client, she will never not be my designer in any of my endeavors moving forward. Oh, and....she's a really good person too.
END OF RECEIPT✳
THE SUNNY CYBORG04 / 14
Alexis HillDigital Creator
IN THEIR WORDS
She made my vision come to life. It was seriously better than I could have ever expected. The response I received from my captured audience was almost overwhelming. I get so many compliments on my logo! She made sure I was absolutely satisfied. Highly recommend.
END OF RECEIPT✳
THE SUNNY CYBORG05 / 14
Codi MorrisonAttorney-at-Law
IN THEIR WORDS
I started my own law firm- Sunny was so helpful! She created a fabulous logo (that was better than I could have imagined) My website has received so many compliments. I am so proud to hand out the business cards she designed for me. Sunny was exactly the person I needed to help me get my business off the ground.
END OF RECEIPT✳
THE SUNNY CYBORG06 / 14
Shanda MrozMental Therapist
IN THEIR WORDS
Sunny was so patient with my thoughts and ideas surrounding creating me a brand and tools to promote my business. She was a pleasure to work with and very creative providing me with an amazing end result to successfully launch and maintain my business along the way.
END OF RECEIPT✳
THE SUNNY CYBORG07 / 14
Brittany BaerStylist
IN THEIR WORDS
Sunny does amazing work. The attention to detail and how she makes your vision come to light ! She rebranded our business and we are so excited for the art work she did to be displayed! Seriously MAGICAL. 100/100 recommended.
END OF RECEIPT✳
THE SUNNY CYBORG08 / 14
Sarah LandisFounder of Forward We Grow
IN THEIR WORDS
Sunny did a fabulous job on my website! She brought so much authenticity and creativity to the design. She was very attentive to what I wanted and gave her insight to what would look great, which I appreciate very much. She turned my website into a work of art that I'm so proud to share with the world. I'm so grateful, thank you Sunny!
END OF RECEIPT✳
THE SUNNY CYBORG09 / 14
Brice JonesFlooring Specialist
IN THEIR WORDS
Sunny is the BEST! She curated our logo, business cards, social media, google business and of course our amazing website. She exceeded our already high expectations and then some. Highly recommend Sunny Cyborg if you are in need of launching or tidying up your brand.
END OF RECEIPT✳
THE SUNNY CYBORG10 / 14
Aline OttenRegistered Nurse
IN THEIR WORDS
She did the best resume for me! She is absolutely brilliant. I highly recommend The Sunny Cyborg! She will not disappoint!
END OF RECEIPT✳
THE SUNNY CYBORG11 / 14
Ashley MatuskaOwner of Dashing Maids
IN THEIR WORDS
Sunny is simply friendly, fast and extremely talented. I received my ad same day and it was STUNNING! I am so happy to have found her as a resource for all my creative design projects!!
END OF RECEIPT✳
THE SUNNY CYBORG12 / 14
Stuart RiessenFlooring Specialist
IN THEIR WORDS
The Sunny Cyborg did a tremendous job helping launch our business. Would recommend for any website design, SEO, or social media needs!
END OF RECEIPT✳
THE SUNNY CYBORG13 / 14
Alex SchneiderEvent Lighting Director
IN THEIR WORDS
Definitely recommend Sunny, she helped design my personal Lighting Design Resume page and made the process very easy. She worked with me on the design and made it possible for me to update the site myself. She also has a delightful personality and sense of humor.
END OF RECEIPT✳
THE SUNNY CYBORG14 / 14
Megan MaudlinMuscian
IN THEIR WORDS
Sunny is professional, punctual, and insanely creative! She responds quickly and is easy to work with. You can give her a vague idea or feeling and she will recreate her brilliant interpretation. Or you can give her a specific idea and she'll recreate your vision down to every detail. She did a logo for me and our wedding invitations. Highly recommend her.
END OF RECEIPT✳
WORLDS I’VE WORKED IN →
Healthcare facilities, dental and wellness brands, patient-facing communication and accessible digital experiences.
Custom plugins, interactive workspaces, AI-assisted tools, Web3 and decentralized technology made useful and understandable.
Market research, product definition, smart-wearable development, investor materials and launch preparation.
Book design, editorial systems, author identity, publishing websites and coordinated launch materials.
Smart fan merchandise, white-label product strategy, live events, performance and audience-focused experiences.
Learning systems, academy development, university technology support and digital tools for mission-driven organizations.
IoT sensors, water-quality monitoring, healthcare infrastructure, HVAC, municipalities and technical documentation.
Industrial websites, parts-catalogue planning and research into visual part-finding and customer information needs.
Service websites, property-information tools, internal workflows and service-page generation for restoration and home-service businesses.
Design + Creative
- Adobe Creative Cloud
- Photoshop / Illustrator
- InDesign / Acrobat Pro
- Lightroom
- Figma
- Canva
- Procreate
- Adobe Firefly
- Presentation Design
- Editorial Design
- Print Production
- Brand Systems
Web + Site Infrastructure
- WordPress
- Elementor / Divi
- Shopify / WooCommerce
- Squarespace / Wix
- HTML / CSS / JavaScript
- Python
- Responsive Web Design
- Domain + DNS Management
- Hosting Administration
- SSL + Site Security
- SEO + Pixel Tracking
- Google Analytics
Social + Marketing
- TikTok
- YouTube / YouTube Studio
- Meta Business Suite
- Meta Ads Manager
- Mailchimp
- Constant Contact
- Substack
- Google Business Profile
- Google Search Console
Content + Media
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Audition
- Descript
- Riverside
- StreamYard
- OpusClip
- Vimeo
- RØDECaster Pro II
- YouTube Studio
- Podcast Production
- Video + Audio Editing
Operations + Workflows
- Notion
- ClickUp
- Monday.com
- Airtable
- Slack
- Google Workspace
- Microsoft 365
- Trello
- Google Meet/Zoom
- Dropbox
- Google Drive
- Microsoft Teams
Software + AI Development
- ChatGPT / Codex
- Claude
- Custom WordPress Plugins
- Interactive Hubs + Portals
- AI-Assisted Development
- AI Workflow Design
- Snowflake / Cortex Agents †
- Cortex Analyst / Search †
- Semantic Views †
- Tableau †
- Streamlit †
- Azure DevOps †
† Target-role technology research.
EDUCATION + EARLIER EXPERIENCE →
Education + Certifications.
BA, VISUAL COMMUNICATION DESIGN
Multidisciplinary study in visual communication, brand systems, interaction, web and multimedia design, research and information design. Built the foundation for translating complex information into clear interfaces, visual systems and audience-focused experiences.
BLOCKCHAIN CERTIFICATION
Training in blockchain technology, decentralized systems and emerging digital ecosystems. Applied that foundation to technology research, product communication and stakeholder education, including SEUNwater's Hedera-based water-monitoring concept.
REIKI MASTER + SOUND PRACTITIONER
Certification in Reiki and sound practice, with a focus on sensory awareness, listening and restorative environments. This work also informs my attention to accessibility, communication preferences and the human experience of using a space or system.
APPLIED SOFTWARE + SYSTEMS DEVELOPMENT
Ongoing project-based learning in AI-assisted development, JavaScript, Python, custom WordPress plugins and interactive workspaces. Apply research, prototyping, troubleshooting and iteration to practical client tools and learning systems.
Earlier Work Experience.
VISUALIZER + DESIGNER
Developed visual concepts, branded creative and promotional materials for entertainment and live events. Translated event themes and audience needs into visual assets across production and promotion, building a foundation in experience design and creative execution.
APPAREL + PROMOTIONAL DESIGNER
Designed screen-printed apparel, branded merchandise and promotional graphics. Prepared production-ready artwork with attention to layout, color, legibility and print requirements, connecting a creative concept with the realities of physical production.
OFFICE MANAGER | WEB + BUSINESS OPERATIONS
Managed office operations, accounting and administrative workflows while maintaining the company website and digital presence. Balanced business support with web and design work, developing the operational judgment and practical problem-solving I bring to larger projects.
TECHNOLOGY CONSULTANT
Provided hands-on technology support, software guidance and troubleshooting across university systems and digital resources. Helped users understand tools and resolve problems through clear explanations, building an early foundation in technical communication and user support.
OUT OF OFFICE →
Movement + Expression
Performance, somatic movement, dance as tools for creativity, presence and embodied storytelling.
Podcasting + Comedy
Conversation, pre + post production- finding insights, humor, relation in the human experience.
History + Hidden Threads
Ancient history, old texts + finding unexpected patterns between where we’ve been and where we’re going.